I jsut wondering if google is giving back link as the biggest factor in search engine optimization. I have seen some site on the top of search result for a competitive keywords which don’t have that much back link but they are out rank site with huge number of backlink.

Maybe that is one of the factor why we are loosing at SERP because most of us webmasters and seo begginers concentrating on link building only. Because we though that we can bit all our competator if we have more back link than them.

Currently most of webmaster are trying to spam authority sites like digg , propeller , blogger.com and wordpress.com people spamming this sites hoping that engines will give them a favor.