I have check most of the busby seo challenge entries, and what I noticed is that they all have good designs and layout comparing to my entries which is very simple.

Does you guys believe that google or other search engine care about the look of your site? Personally I don’t believe that. That is the reason why I never used a good looking web template but rather used a very simple one just to test if google cares or not.

Even my other busby seo challenge entry I never change the default layout and if you check it, the site is at page 4 I guess for the target keyword.

What search engine really care is what is the content of the site, plus who links to your site and how many site linking to your site.