Watercooler is a company that is positioning itself well for this upcoming face-off. The community-based social network application which is a development house. The race is on between sites like Hulu and Joost to bring video content to the web.

Watercooler has a startup was to built up a community of 16 million registered users spanning its TV application on MySpace, Facebook and other popular social networks. Now they have signed deals with Hulu and Joost that make it one of the first sites on the web to be able to offer content from every major TV network.

The said company already launched its apps over 18 months ago, they offer array of application that will allowed TV fans to interact in an environment and will focused on their favorite shows. You can find different apps in Watercooler same thing with Facebook.

Watercooler only present shows that correspond with them and they are not offering every piece of content from these network. Chou says that they are not setting out to take on the likes of Fancast or Hulu. They are taking on looking to offer a complete package merging both a social community and the video content itself.

For more details about this news visit Techcrunch.